The decline in major label driven artist development dollars has left many artists in need of substantial entrepreneur skills to launch their careers. Coalition Music is pleased to announce that the next intake of its successful Artist Entrepreneur Program will be starting October 15, 2012 and running until December 20, 2012. Aspiring artists will receive comprehensive instruction on elements of the music industry including branding, communications, live recording, funding programs, media training, and touring logistics among other focuses.  
The Artist Entrepreneur Program provides artists with these entrepreneurial skills in a ten week instructional overview of the industry taught by Coalition Music’s team of in-house managers, marketers, social media, touring, promotion and publicity experts. Past guest speakers include industry professionals from SOCAN, eOne Music, and Feldman & Associates, recording artists including Jeremy Taggart of Our Lady Peace and Jason Parsons of Ubiquitous Synergy Seeker (USS), and major producers including Bob Ezrin (Kiss, Pink Floyd).
  • Marketing
  • Promotion
  • Touring
  • Live sound
  • Band agreements
  • Band psychology
  • Publishing
  • Finances, banking, accounting
  • Management
  • Social media
  • Merch
  • Songwriting
  • Recording
  • Performing
  • Music supervision
  • Funding and grants
  • Radio
  • Talent buying
Emerging artists such as Hello Operator and recent seven time Music Nova Scotia Award nominee Ben Caplan are recent artists who participated in the Artist Entrepreneur Program. Expanding on the skills he acquired in the program, Ben Caplan has grown his brand both nationally and internationally with touring set in Canada and abroad into 2013. “It’s a fantastic program and the skills that I picked up from it and the knowledge of the music industry I learned have helped me get to this point in my career,” says Caplan, “I’m really glad to say that I graduated from this program.” 
Artists interested in discussing more about how Coalition Music can give their career the focus and direction it deserves are encouraged to contact Jesse Mitchell at  or 416.755.0025.
Coalition Music is a full service management company; music licensing, online creative, press and publicity departments are just a glimpse into the fully developed company that Coalition Music has evolved into since its inception.

Eric Lawrence and Rob Lanni started working together in the mid ‘80s having worked with such acts as Sheriff, Frozen Ghost and Wild ‘T’ & The Spirit. They formed Coalition Entertainment Management in 1992 when they began managing Our Lady Peace. Current recording artist roster includes: Our Lady Peace, Finger Eleven, Simple Plan, These Kids Wear Crowns, Faber Drive, Ubiquitous Synergy Seeker (USS) and more.
In 2010, Coalition Music made a home at 1731 Lawrence Ave. East in a full-scale facility housing the office, rehearsal spaces and recording studios and providing space for educational programs. Originally a convent, the space is now a top industry space connecting artists and industry professionals all under one roof.