DISTURBIA CLOTHING - Spring/Summer 2010 Collection

‘Proudly disturbing since 2003’

Since Disturbia Clothing was founded in 2003, it has grown into a behemoth of alternative fashion. Worn by the likes of Guns N Roses’ axeman Slash as well as Liam Howlett of The Prodigy, it now proudly supplies over 150 stores across Europe with its bold ‘re-evaluations of the everyday world’.

Created by fashion graduate Frank Major, as an outlet for his anarchic musings, the art of Disturbia is inspired by a love of subverting pop culture imagery coupled with fitting wordplay, and an underlying dark sense of humour. Initially creating all the designs himself, of late Disturbia has painstakingly sought out the best alternative artists to give each collection a mutli-faceted appeal. Last year Frank also designed 3 exclusive limited edition t shirts for The Prodigy which sold out within a matter of days. Talking of his creations, Major says;

"With the simple philosophy 'Disturb the Suburbs', our graphics darkly re-evaluate the everyday world. Familiar signs and modern semiotics are warped, deconstructed and reassembled, changing their context to reveal an alternative truth. With an irreverent humour and a punk ethos, our graphics bastardise pop-culture imagery, to reflect our material world."

Disturbia's Spring/Summer 2010 range was released at the beginning of February, and has been the best received yet, achieving record sales and further outlets across Europe. Designed by the cream of the crop of streetwear artists, the line features everything from stoned Baphomets, to man-eating burgers, all topped with a nice helping of gore. Disturbia continues to trawl the depths of depravity and human dysfunction in the name of t-shirt design!